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About | Yingshun's website

About me

My approach is largely based on user-centered design principles – understand user & client motivations and marry this insight with UX best practices and strategy to create the designs. Working closely with the client, my aim is to create a visual language or system that is scalable, on-brand and meets business and technical requirements, whilst still delivering on a great user experience.


Over 10 years experience in UI design & concepts
Work as a team member or independently
Familiarity with agile processes & atomic design
Scope and allocate work to team members where needed


Service Design, Product Design, Art Direction, UX, UI Design, Sketch, Adobe suite: Photoshop, Illustrator, InDesign

A little more about me…