Just me mittens I got a few years ago which are real “handy” for riding Scarlett. The fact that they aren’t identical gave them more of a personality. Maybe its the imperfection that adds to the charm. I think I need some names for them. :)
Category: Bike Chic
Purple Pedals Project
March 23, 2009 – 11:13 pm
Ever since Scarlett entered my world – I’ve been obsessed with all things (urban) cycling. This might be old news by now, but was super intrigued by this cycle project that has made its rounds in the cycling blogs – the Yahoo! Purple Pedals Project.
A concept borne from Yahoo’s Buzz Marketing team and executed by Uncommon Projects, these bikes when ridden will automatically snap pictures and upload onto flickr every 60 seconds – real time.
Each picture is tagged with the bike’s GPS location viewable on Yahoo’s interactive map. These bikes have been shipped to 12 locations around the world, including Tanzania, Denmark, Tokyo, Lebanon, and England. Impressively, the tech gear is weather-proofed, solar & dynamo powered . Check out some of the images the bike has taken here and the community it shares it with.
From a marketing perspective, it makes sense:
” Compared to traditional marketing it’s a hell of a lot cheaper. It’s also more novel–instead of talking about innovation it actually makes innovation, creating self-generating press along the way…it’s novel and it’s even helpful in that it lets riders document and share their rides with everyone. Finally, it underscores a commitment to fun and innovation that dovetails nicely with the larger marketing message that Yahoo wants to communicate.”
And in true spirit of open-source, the folks at Uncommon Project have written a behind-the-scenes on their blog as well as releasing the source code for DIY-ers out there. I want one!
Brriiingg!!
October 13, 2008 – 10:32 pm
Yep. Have been a bit distracted of late as I’ve recently acquired a new addition to my brood. Her name’s Scarlett, and she kinda looks something like this:
(Well for now that is til I get a better picture of her!)
Its an amazing ladies town bike and although its single gear, she does the job and rides really comfortably on the pot-holed roads of London, that with an amazing peal of a bell.
Now all London duly needs is to provide us with some of these amazing bicycle underground parks they have in Tokyo’s Kasai Train Station for a peace of mind when we’re out and about:
Watch how it works - its amazing!
(Kinda feels reminiscent of the scene of Monsters Inc where they went into the warehouse of doors?)