Save the Children
While very detailed documentation had gone into how Save the Children brand marks were to be used in their above the line communications (adverstisings, banner ads etc.), more definition was needed for their online presence. Working closely with the client, we established that their branded elements of the color red and the circle had to be used sparingly to set precedence for a photographic approach – one which was most effective in telling the story and motivating the audience to donate.
In addition, the site design took into consideration accessibility needs, page-load performance and took on a modular approach for content scalability and flexibity.
DESIGN LEAD • ART DIRECTION